Here’s why Facebook’s new office in Africa is vital to the company’s future (FB)

[ mukeshbalani.com ]

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Facebook is getting serious about making money in Africa.

The just opened its very first office on the continent: An ad sales bureau in Johannesburg, South Africa.

Facebook also appointed a designated exec, Nunu Ntshingila-Njeke, chairwoman of the ad agency Ogilvy,to spearhead its Africa efforts.

Right now, more than 52% of Facebook’s ad revenue comes from overseas.

About 80% of that international revenue comes from Asia-Pacific and Europe, meaning that about 20% comes from the “rest of the world,” which includes South America and Africa.

The lower percentage from those regions comes in part because Facebook makes much less revenue per user in those parts of the world:

ARPU

The company can make $8.32 per user in the United States, $2.99 per user in Europe, and $1.18 in Asian Pacific, but only $0.80 per user in the rest of the world.

In itsfirst quarter earnings

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Here’s why Facebook’s new office in Africa is vital to the company’s future (FB)

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